It is well recognised that digital marketing has become a powerful channel for marketers to reach their target market. However, whilst marketers have been reluctant to incorporate artificial intelligence into their strategies, this is changing rapidly.
As AI continues to evolve, these intelligent tools are bringing transformative changes to digital marketing; making it an even more effective marketing channel.
Whilst there are a number of applications that AI has for digital marketing, great success has been achieved where AI has been used to personalise email marketing campaigns based on preferences and user behaviours. This has improved customer engagement and conversion rates. Machine learning can determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most, and which email subjects and titles generate more clicks.
Find out more on how Artificial Intelligence can increase conversation rates and make your digital marketing more efficient and effective.