INSIGHTS AND TRENDS
We will continue to search emerging trends and new ideas that will drive our customers’ businesses.

It is well recognised that digital marketing has become a powerful channel for marketers to reach their target market. However, whilst marketers have been reluctant to incorporate artificial intelligence into their strategies, this is changing rapidly.

As AI continues to evolve, these intelligent tools are bringing transformative changes to digital marketing; making it an even more effective marketing channel.

Whilst there are a number of applications that AI has for digital marketing, great success has been achieved where AI has been used to personalise email marketing campaigns based on preferences and user behaviours. This has improved customer engagement and conversion rates. Machine learning can determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most, and which email subjects and titles generate more clicks.

Find out more on how Artificial Intelligence can increase conversation rates and make your digital marketing more efficient and effective.

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Saturday, September 07, 2019
Apparel and fashion are an important part of our daily lives. However, a WEF report has revealed it is the world’s second largest polluter of water.
Saturday, August 31, 2019
Yesterday, after 31 years at Geebung, our Brisbane team has moved to Newstead - close to the original site where it all began in 1926.
Friday, July 26, 2019
It is well recognised that digital marketing has become a powerful channel for marketers to reach their target market. However, whilst marketers have been reluctant to incorporate artificial intelligence into their strategies, this is changing rapidly.