As a long-term partner with this early learning organisation, Buckner Brand Management has been tasked with tackling numerous challenges that have occurred nationwide. BBM has implemented technology and solutions resulting in higher operational efficiency through streamlined communications, facilitating budget controls and branch ordering capabilities.
The team at Buckner have always gone above and beyond to support the work being done every day for our team. No job is too small or too complicated, and they have always responded quickly.
The situation
Buckner Brand Management partners with a leader in early childhood education across over 600 centres nationwide. In an industry where brand-compliant Local Area Marketing is critical, the client required a centralised solution to streamline communications, remove manual processes, and deliver strategic value across their extensive network.
The challenges
The client is committed to ensuring that every child receives the best possible start in life. managing marketing budgets at a per-site level presents financial constraints, necessitating efficient management and cost control. Multiple users at each centre require seamless aces and ordering capabilities. Furthermore, ethical sourcing and sustainability are paramount, with a strong emphasis on innovative and considerate solutions that align with operational goals and values.
The solution
Buckner Brand Management collaborated closely with the client to meet these challenges head-on by implementing our Vident® Marketing Toolbox. It provides the following benefits:
1. Centralised Communication and Automation: Vident® automates marketing tasks, significantly reducing the workload for the marketing team by an estimated 30%. This automation streamlines the creation and distribution of brand-compliant marketing materials across all centres, ensuring consistency and reducing manual errors.
2. Cost Management and Budget Control: The platform’s intuitive interface allows multiple users at each centre to access and order from a catalogue of over 1,400 digital and physical products. This capability not only maximises collaboration but also empowers local staff to manage budgets effectively at a per-site level.
3. Ethical Sourcing and Sustainability: Through strategic alliances with ethical suppliers, BBM ensures that all materials procured via Vident® adhere to the client’s stringent ethical sourcing standards. This commitment supports business sustainability goals while meeting budgetary requirements.
4. User Empowerment: Vident® includes 42 individually designed training modules that educate and empower local staff to create quality, brand-conformant collateral tailored to their specific marketing needs.
5. Scalability and Accessibility: Over 1,300 users were onboarded within the first hour, demonstrating the platform’s scalability. The inclusion of educational modules ensures the ongoing skill development and enhances operational efficiency.
