Working with one of Australia's largest airline groups for over a decade, Buckner Brand Management has consistently achieved excellence with a wide range of skills, delivery, and team to support any and every client need. Print products had become a major focus for the day-today and marketing operations of this business which had needed refinement, a strict quality assurance, and version control which BBM was able to easily accommodate.
The situation
Our client, part of a renowned international group, relies on high-quality print materials for smooth operations across its extensive network. Valuing quality and innovation, this brand has a strong commitment to excellence that drives them to deliver exceptional service, necessitating top-tier print materials.
To meet these demands, Buckner Brand Management oversees the diverse print needs of the business’s various divisions and subsidiaries, each with unique KPI’s and delivery standards. BBM has developed a specialised business unit approach, utilising a wide range of print skills to ensure consistency and quality, aligning perfectly with client brand values.
The challenges
Since 2004, BBM has faced several key challenges in delivering comprehensive print management services to this client. Addressing these challenges require BBM to implement robust solutions that ensure efficiency, consistency, and cost-effectiveness in managing print needs.
These challenges include:
The solution
Since 2004, Buckner Brand Management has delivered comprehensive print management services to this client including print products, promotional items, stationery and essential forms like log books and maintenance manuals. During this time, the following benefits have been achieved:
Cost Analysis and Optimisation
- Conducted a thorough cost analysis of print products, identifying potential savings through rationalisation and redesign.
- Optimised stock levels and print quantities to prevent overstocking and ensure cost-effective production.
- Achieved a 20% cost saving within the first 12 months by consolidating similar items for joint poduction.
Online Forecasting Solution
- Implemented an online solution in the second year to provide accurate forecasting, reducing stock obsolescence and wastage.
- Enhanced production efficiency, leading to reduced print expenditure.
Colour Management Excellence
- Addressed past issues with colour management to meet brand expectations accurately.
- Demonstrated expertise in digital output systems, PDF-based workflows, colour management, and ISO standardisation.
Strategic Cost Reduction
- Reduced the cost of a critical, frequently ordered item by negotiating with raw materials suppliers for consignment stock over three years at no additional cost.
- Delivered a 40% cost saving for this essential item through collaboration on substrate and production techniques.
Buckner Brand Management continue to improve solutions for our business through the creation of a specific pre-mixed PMS colour, and the distribution of colour swatches throughout the supply network for consistency and quality control.
