A major national network of dental clinics enquired BBM to enhance their physcial brand touchpoints across new and existing facilities with diverse site conditions. BBM delivered a full end-to-end service that bolstered clinic efficiency, with an aim to ultimately provide an optimised patient experience.
The situation
Our client required a comprehensive, consistent, and reliable redesign of their signage and environmental branding to be implemented across their diverse, nation-wide dental clinics in Australia. BBM delivered a full end-to-end service through centralising design, production, logistics, and installation, maintaining consistent brand presentation across multiple sites while ensuring individual clinic functionality.
The challenges
Across implementation the client faced several operational challenges, including the dental industry’s highly regulated environment and diverse site conditions:
- Clinics have diverse floor plans, building requirements, and operational preferences.
- Integrating fit outs seamlessly into architectural and interior design elements to support and compliment physical environments for a cohesive patient experience.
- Climate considerations due to clinic locations in Queensland facing heat and glare issues, impacting business function and current signage longevity.
- Multi-site coordination requiring streamlining complex logistics whilst delivering consistent high-quality products and services.
From start to finish, Buckner Brand Management has been a reliable asset to our organisation, going above and beyond to find the best solution for every situation.
The solution
Buckner Brand Management collaborated closely with the network’s clinics to embed brand elements by providing a diverse range of signage solutions nation-wide.
Comprehensive End-to-End Management
- BBM oversaw the entire process, ensuring accuracy from the initial design and site measurement phase through to installation.
- Ongoing requirements such as de-branding and make-good works.
Customised Signage and Branding Packages for Clinic Layout and Operational Need
- Window decals
- Privacy and environmental frosting
- Illuminated light boxes
- ACM panels
- Internal wayfinding
- Reception
Climate-responsive Solutions
- Specialised window films and frosting deployed in warmer climates to reduce heat and glare, enhance privacy, and maintain strong external brand presence.
Seamless Multi-Site Rollout
- Centralised design, production, logistics, and installation to deliver consistently high-quality outcomes across multiple clinics with minimal disruption.
