As a well-known early childhood educator, this brand offers a wide array of learning and care services for young children across Australia. Their extensive network spans numerous locations. Faced with the challenge of creating engaging local area marketing for each centre that met corporate guidelines, this brand required an intuitive, accessible, and customisable solution that allows centre directors and teams to reach their target audience. By strategically connecting with the communities they serve, they are able to build strong relationships with families and better respond to the unique needs of each area. Our customised solution allows individual centres to deliver personalised marketing experiences, whilst removing pressures and manual tasks from centralised marketing teams.
The situation
Our client is committed to ensuring that the children in their care are given the best possible start in life. With over 600 centres nationally, in an industry where brand compliant Local Area Marketing is critical, this customer required a solution that centralised communications, removed manual processes, streamlined campaigns, and delivered strategic value. Budgetary limitations require management at a per site level, and multiple users need the ability to access and order on behalf of each centre. Additionally, this client has a huge focus on ethical sourcing and considerate solutions, seeking innovative and sustainable suggestions that support their operations, budgetary goals, and overall values.
Our solution
Our strong partnership with this brand has ensured that our team has delivered products and services that align with their values, adhere to regulatory requirements, and supports our own sustainability philosophies.
We provide total print management and strategic procurement to this brand, which involves delivering printed collateral, apparel, kitted campaigns, and Local Area Marketing (LAM) services to over 600 childcare centres nationwide. We are also responsible for scheduled and ad hoc marketing distributions, including the production, fulfilment and dispatch of various items such as flyers, large format posters, corflute signs, apparel, and other marketing materials.
Our innovative Vident platform is critical to tracking distributions and ensuring timely delivery of promotional campaigns, targeted to both centre staff, and existing and potential families. Additionally, Vident has provided greater visibility in warehousing, distribution and inventory management costs for our customer, whilst also enabling stakeholder access to real time information relating to their product suite. This brand also utilise the portal to empower their educators to create brand conformant print and digital LAM materials through our intuitive templating solution.
To ensure complete brand compliance for all LAM activities, our portal provides access to self-guided courses for educators that feature a combination of video and written content aimed as providing suggestions for successful marketing campaigns.
The team at Buckner have always gone above and beyond to support the work being done everyday for our team. No job is too small or too complicated and they have always responded quickly. Their prices are extremely competitive and they have always delivered on time.
The results
Our solution provides this brand with a time and cost-saving solution that automates marketing tasks, maximises collaboration, and streamlines access to a wide range of branded merchandise and apparel.
The simple and intuitive interface enables team members to create quality, brand-conformant collateral across a variety of mediums, and plays host to educational modules that empower users to execute locally tailored marketing campaigns.
