Making an impression is always the goal when attending exhibitions and tradeshows. Whether the event in question is B2B or B2C in nature, we understand the importance of maximising your space, collateral, and engagement efforts to ensure that potential customers can effectively interact with your stand. Our teams have defined three considerations they recommend keeping in mind when designing impactful event displays.

1. Your stand should be large and in charge.
Ensuring your stall doesn’t get lost in the crowd is a critical component of engaging event displays. Buckner Brand Management recommends modular, reusable aluminium structures that utilise framed archways, integrated lighting, interchangeable fabric skins, and clearly defined entrance points to guide attendees in. For additional attention grabbing, we love the use of hanging branded light-box cubes that clearly highlight exactly where to find your stall.

2. Merchandise should be meaningful and memorable.
Event merchandise is an opportunity to amplify brand exposure and when done well, can encourage additional attendees to visit your stand. We are a huge fan of environmentally conscious branded confectionery, especially when representative of a product or service offering, however, longer lasting items such as branded pins, apparel items, plush toys, water bottles, and reusable cups are also a great way to make an extended impact.

3. Elements of your stall should be exciting and engaging.
Innovative touch points at your stall are a great way to encourage attendees to interact with your stand and offer a fantastic method for collecting customer information. We have delivered numerous bespoke engagement solutions for exhibitions and tradeshow stands, including custom touch screen gaming, mini golf courses, QR code quizzes, augmented reality displays, finger painting, and so much more.

BBM confidently works alongside many global organisations to support their display efforts. If your brand is looking to make an impact at an exhibition or tradeshow, get in touch with our team of event management specialists, who are here to help you develop inviting, memorable, and engaging event solutions.